Built By A Business Owner Who Knows Direct Mail
The Holly Springs Connection was created by Adam Schmidt, a longtime business owner and entrepreneur.
Adam has been self-employed for 43 years and has built multiple businesses over the decades, including three photography studios, a wood props business for photographers, a sign company, a mailing list service, a members only website to educate photographers, consulting services, and website design. His own businesses have mailed around one million direct mail pieces, and he credits direct mail as one of the biggest factors in his business success.
After 4+ decades of using direct mail for his own companies, Adam decided to help other businesses get the same kind of visibility without the high cost, hassle, or confusion of doing it alone. And so the 9x12 cards were launched in one city, then another and another. "Do what you love and you'll never work a day in your life", they say. Well, Adam absolutely loves to help other business owners!
Adam also owns The Outside Perspective Consulting, aka TOP Consulting and 499site.com, a website company that builds professional small business websites for just $499.
His approach is simple: charge a fair price, do excellent work, and help other business owners grow. As Adam likes to joke, some companies seem like they want to retire from just one sale. That is not how The Holly Springs Connection operates.
The goal is to make high quality local advertising affordable, easy, and effective for business owners who want to reach more people in the communities they serve.
One of the reasons Adam chose physical mail instead of just another online advertising product is the research behind it. USPS did a large generational study and found that direct mail was actually read more often than email across every generation they studied.
And here's the part we think is especially interesting for a local business: promotional mail from locally owned businesses was read by more than 9 out of 10 Boomers, Gen-X'ers and Millennials in their study.
It also doesn't mean people stay offline. Roughly 4 out of 10 recipients across the generations went to a company's website after receiving relevant direct mail.
So this 9×12 card isn't competing with your website or Facebook advertising.
It's another way to put your name in front of 5,000 local households and potentially drive them to your phone, website or business when they need what you do.